After rewriting box office history with the KGF Chapter 1 and KGF Chapter 2, Yash became a true Pan-India sensation. Naturally, all eyes have been on his next theatrical release, Toxic.
That film is Toxic, directed by Geetu Mohandas. Interestingly, Yash didn’t rush into signing projects after the KGF franchise. He took considerable time to carefully choose his next move, eventually locking Toxic as his comeback vehicle. More than just starring in it, Yash is also actively involved in the creative process, reportedly contributing to the writing and shaping the film’s overall vision.
A Massive International Attempt:
Toxic isn’t being mounted as just another Indian biggie. The makers are planning a wide release not only in multiple Indian languages but also in international markets. With a staggering budget reportedly exceeding ₹500 crore, the film stands among the most expensive projects in Indian cinema.
Adding to the pressure, Toxic is scheduled to release on March 19 and will face direct competition from Dhurandhar 2, another massive film gearing up for a big release.
Where Is the Anticipation?
Despite being Yash’s immediate film after the historic KGF series, Toxic hasn’t surprisingly generated the same earth-shattering anticipation yet. Trade circles believe the promotional material released so far hasn’t created the desired impact. While the curiosity factor remains intact, the buzz hasn’t exploded to the level expected from a ₹500 crore Pan-India spectacle.
One Blockbuster Promo Can Change Everything
At this crucial stage, the film needs one explosive promotional asset, be it a powerful teaser, a high-voltage trailer, a viral action glimpse, or something that can instantly ignite social media and dominate the conversation.
If the team delivers that one goosebumps-inducing promotional blast, the narrative can shift overnight. Strong openings and sky-high anticipation will naturally follow, even amid competition from Dhurandhar 2.
The ball is now in the makers’ court. With the right promotional strike at the right time, Toxic can reclaim the massive hype pan-India wide that a Yash film truly deserves.
