When Thug Life was announced in the combination of Kamal Haasan and Mani Ratnam. The expectations were high both content-wise and box office-wise. However, Thug Life results in an epic box office flop, as it fails to hit 100 Cr even in its full run.
The action drama was announced with a teaser on Kamal’s birthday in 2023; it received a superb response. Apart from the Kamal-Mani combo, the music of AR Rahman and Simbu playing a crucial role (replacing Dulquer Salmaan) raised the hype to a new level.
Thug Life: An Epic Failure at the Box Office: 100 Cr Opening expected, but fails to cross it even in its full run
Everyone expected the film to take one of the biggest starts in Kollywood, and many even anticipated a 100 Cr plus opening, as Kollywood has that potential market with Leo and GOAT opening with more than 100 Cr on the first day.
But somehow, when the film’s release time came, the hype went down, and it opened with around 38 Cr worldwide. Also, the disastrous WOM affected the film, and it did not get momentum over the weekend either.
Thug Life to end its Box Office Run with below 100 Cr Total: Bigger Disaster than Indian 2
Now, after the 2nd weekend, the movie collection stands at 92 Cr gross, which is also the closing collection for the film. Kamal Haasan’s Thug Life results in an epic box office flop, as it fails to hit 100 cr even in its full run.
A film, which was expected to have a 100 Cr plus opening, did not even collect 100 Cr in its full run, which came as a big shock for everyone, and another surprising thing is, it will end below Kamal Haasan and Shankar’s disaster, Indian 2, at the box office.
![Sekhar Kammula always scores with songs that work in his films, but for Kuberaa, they could not bring the required pre-release buzz, as this film's audio did not meet audiences' expectations. The plus point for the film is the teaser [Trance Of Kuberaa] and the recently released trailer. Both worked very well, and they promise a solid and hard-hitting subject from Kammula. As said above, the movie, set against the financial-crime backdrop, will hit the screens on this Friday, 20th June, and the ticket bookings have also opened. One can say that the makers could have released the trailer a week back, which could have helped the buzz. Overall, Sekhar Kammula's Kuberaa's promotions produced mixed results, as they have hits and misses. The film creates a decent buzz, and because of its genre, the movie may not start with a huge opening at the box office.](https://tracktollywood.com/wp-content/smush-webp/2025/06/Kuberaa-Promotions-Hits-and-Misses-265x198.jpg.webp "Kuberaa Promotions: Hits and Misses")
