Tollywood has been going through a lean phase for some time with a couple of big-budget projects like Shaakuntalam and Agent failing at the box office. These projects brought massive losses to all the stakeholders and high production budgets, heavy VFX work and massive promotions all failed to excite the audience.
The production cost of Shaakuntalam and Agent touched 80Cr and surprisingly, the closing share is not even 10% (8Cr). The same is the case with Gopichand’s Ramabanam which was made on a budget of Rs 40Cr and the closing share is projected to be less than 4Cr.
The performance of these films should come as a wake-up call for the filmmakers. Normally, industry directors and producers think the audience will show interest in costly projects and for this reason, they overhype the budget before release.
The statements like the film having record budget film for a hero or director are not working anymore. Now audience are not falling into this trap they are more interested in content-based projects and not how many crores are invested in them.
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