Thandel was made on biggest budget in Naga Chaitanya’s career with almost a 100 crore amount targeting pan-India markets. Director Chandoo Mondeti’s last film, Karthikeya 2, worked very well in Hindi. However, Thandel fails to connect beyond the Telugu audience.
Naga Chanitaya’s Thandel fails to get Pan-Indian recognition
Keeping the present pan-Indian trend and Karthikeya 2’s success, the makers expected Thandel would also work at pan India and released the film in Tamil and Hindi. They also did aggressive promotions, but theatrically it did not fetch any numbers from other languages.
Thandel Box Office: Profitable to Everyone
But in Telugu it worked big and ended up being the career biggest grosser for Naga Chaitanya and gave him a comeback. However, Naga Chaitanya’s Thandel fails to connect beyond the Telugu audience in its OTT release.
For producers also, the film was a safe venture as it gathered very good theatrical numbers in Telugu and very good non-theatrical business as well. But the movie would have been a big profitable venture if it had clicked in Hindi, but with no support from other languages, it just managed to be a safe venture.
Non-Telugu Audiences didn’t like Thandel
Many films that do not work theatrically get the deserved appreciation when they arrive on OTT from all audiences. But Thandel, even after its Netflix release, gets the appreciation from Telugu audiences, but it did not get connected to other audiences.
Though the film trended at the top position in Telugu, it did not see a big viewership from other languages, and also the other language people who watched the film on OTT felt it was just an okay film.
