The Telugu producers are experiencing sleepless nights due to OTT platforms. Before a few years, the Tollywood makers were very clear about the budgets for most of the films, and they would see the hero’s market first. The business was also evident for them, so they were making the films on that budget, but the sudden boom in digital rights increased the budgets of the movies. Now, the Telugu Producers are again experiencing sleepless nights due to OTT platforms.
At first, the OTT platforms had given massive amounts for movie rights, but now the situation has changed. The producers who have already put over budgets with a belief that the OTT rights will be huge, and they are having sleepless nights now.
The OTT platforms are not offering the amounts as per the expectations of the producers, and the reason is now OTT platforms are facing losses by offering record amounts for films.
Another reason is that most OTT platforms have already completed most of their financial year budget. So they do not have huge money to offer to the makers, which is affecting many medium and small-budget movies and some big-budget movies. Overall, Telugu Producers are experiencing sleepless nights due to OTT platforms.
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