The movie business is a tricky one and is becoming extremely competitive nowadays. Several directors and actors have realized this and are trying outlandish promotional techniques to create a buzz for their films. We have seen many times actors and filmmakers intentionally raking up controversy to get the film some buzz in the market and bring the audience to theatres.
On several occasions, directors, actors, and some crew members have mentioned their health issues during movie shootings and publicized the amount of hard work they put into a project despite their condition. The industry people should remember the audience will not come to theatres for these things and focus more on the movie’s content and positive promotion techniques.
The recent success of a small movie Balagam is another example of how solid content itself can result in box-office success. This small film needed no over-the-top promotions or crazy publicity stunts, still, it managed to get the audience’s love and box-office collections.
Every project demands great hard work and a film is made with the collective effort of the entire cast and crew.No matter what kind of promotions or emotional appeal one makes, the audience will only come if the movie has good content.
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