OTT platforms have now begun acquiring film rights based on box office results, starting with Suriya 47 with Netflix, his upcoming major release that was recently officially launched. This strategy will for sure lead to many changes in the digital deals or business.
The streaming giants are closing deals for a base price, and the additional price depends on a film’s box office performance. As said above, Suriya 47, the film directed by Jithu Madhavan, adopts the same model as Netflix, and the streamer has acquired rights for a base price of 23 Cr. Based on its box office run, the movie can get more revenue from the platform.
Suriya 47 with Jithu Madhavan is said to be made in a proper Malayalam movie style, and it will focus only on content. The team is making it on a very reasonable budget, and Suriya himself is producing the film.