Two of the leading OTT Giants, Amazon Prime Video and Netflix paid no interest in Sankranthiki Vasthunam among this year’s Sankranthi releases. The OTTs, however, chose Game Changer and Daaku Maharaaj which became a costly miss. The other OTT platform, Zee5 hit a jackpot in securing both OTT and satellite rights of Sankranthiki Vasthunam.
Game Changer initially had a great amount of hype and expectations and Daaku Maharaaj too was riding with the mass enigma of Balakrishna. Sankranthiki Vasthunam had the least hype which prompted both the OTTs to go for the other two films. But this has been proved wrong with the earth-shattering response of Sankranthiki Vasthunam which is minting huge money at the box office. The film is also heading towards the 100 crore share mark.
Zee5 bought the deal at the last minute which now became a reason for joy for the OTT platform. On the other hand, February 2nd week will see the streaming of Game Changer and Daaku Maharaaj, Sankranthiki Vasthunam’s streaming date is yet to come out.