Nithin’s Robinhood was released in theaters this March with decent expectations, but the film failed to impress audiences and became a big disaster at the box office. The latest news is that Robinhood will make its debut on television before OTT.
With Sankranthiki Vasthunam, the ZEE group set a new trend by screening the film on television first and immediately releasing it on OTT. As they bought both satellite and digital rights, they approached the new strategy, which worked well for them.
Television Premiere Before OTT: Can Robinhood Repeat the Magical Result of Sankranthiki Vasthunam?
Now, they are doing the same for Robinhood. Nithin’s Robinhood will debut on television before OTT, and after the television premiere, the movie will stream on OTT. We need to see how this Sankranthiki Vasthunam’s strategy works for Robinhood.
Directed by Venky Kudumula, Robinhood was made with a big budget in Nithin’s career, and despite the blockbuster Bheeshma combo, the film failed to even get a decent opening and ended as a big disaster.
