Raju Weds Rambai, a small film featuring newcomers, was released last weekend and achieved huge success at the box office, proving once again that good content always finds an audience.
The film competed with Allari Naresh’s 12A Railway Colony and Priyadarshi’s Premante. In terms of budget and casting, Raju Weds Rambai is a very small film compared to the others, yet it ended up as the winner.
Directed by Saailu Kaampati, the movie is a rural love story. It received excellent word-of-mouth publicity, which helped it a lot. Another major advantage was its ticket pricing.
The team chose to offer tickets at ₹99 in single-screen theatres, making it very affordable for the audience. Looking at the collections, the film has already earned more than ₹10 crore in just 6 days, and it is expected to cross ₹25 crore in its full run, which is more than enough to recover its budget.
The success of a small film like Raju Weds Rambai is a wake-up call for the film industry. It proves that high, government-permitted ticket prices are not always necessary. Producers can choose affordable pricing, which attracts more audiences to theatres and results in bigger success.