HomeMovie NewsRajinikanth-Kamal Haasan Film: Why It Was Announced So Early

Rajinikanth-Kamal Haasan Film: Why It Was Announced So Early

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It is now official — Rajinikanth and Kamal Haasan are joining hands for a film after many decades. The announcement glimpse was released today in Tamil, Telugu, and Hindi, creating massive excitement across the country.

The glimpse showcases the stylish and swag-filled entry of the two legends, instantly sending fans into celebration mode. Seeing Rajinikanth and Kamal Haasan together on screen again is a historic moment for Indian cinema. Nelson Dilipkumar is directing the film, with Anirudh Ravichander composing the music. Red Giant Movies is producing this event film.

Why Announce the Film So Early?

While the announcement has created huge buzz, many are wondering why the film was announced so early — especially when it is unlikely to go on floors this year.

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Currently, Rajinikanth is busy with Jailer 2, directed by Nelson, which is still on sets and expected to release in June or August 2025. After completing that, Rajinikanth is scheduled to work on a film directed by Cibi Chakravarthy.

On the other side, Kamal Haasan has multiple commitments lined up, including Kalki 2 and the Anbarivu project. With both stars and the director having packed schedules, the new film may take time to begin production.

The Real Reason Behind the Early Announcement

The main reason behind the early announcement is linked to non-theatrical business, especially OTT deals.

In today’s film market, OTT rights play a major role in the overall budget and economics of a project. However, streaming platforms are not paying the same high prices they once did.

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Because of this, producers prefer to close non-theatrical deals — including OTT, satellite, and other rights — before starting the shoot. Securing these deals early helps them calculate the financial structure of the project more safely.

Creating Market Value Through Hype

Announcing the Rajinikanth–Kamal Haasan film early creates hype and increases its market value, making it easier for producers to negotiate better deals with streaming platforms and distributors.

For now, the project is officially confirmed. The shoot may take time, but the reunion of these two icons is already one of the biggest announcements in recent times.

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