In just a day’s time, Prabhas’ fans are going to witness their Darling back on screen! Radhe Shyam has been one of the most eagerly awaited Tollywood biggies and the only reason for that is Prabhas himself. His last outing was 2019 action entertainer Saaho. After Saaho, Prabhas surprised many by opting for a romantic film. But, if we go by the trailers, the movie is much more than just a routine love story.
While the anticipation among the fans is quite high, the same can’t be said about the trade circles of other languages. The presentation of the movie’s content and the failure of the makers in creating strong buzz are the main reasons for this.
After Baahubali 2, Saaho was released with great expectations and had a huge opening in all languages. While the film had mixed reviews, it performed brilliantly in Hindi in particular. The film had a sensational start and collected 150Cr in Hindi. The pre-release buzz in Hindi and Saaho mania across the north that was seen back in 2019 is currently missing in the case of Radhe Shyam.
This may be because of the movie’s genre, and the rest of the supporting cast. Apart from Prabhas, the film doesn’t have a single crowd pulling factor. In Telugu, the brand Prabhas is quite strong and his mere presence is enough for people to flock to the theatres. In other languages, the movie needs a strong word of mouth to pull the audience.
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