Puri Jagannadh is one of the most prolific filmmakers in Telugu cinema. Having directed all the top stars at least once, he has scored numerous ‘Hits’ in a career spanning over 25 years. However, his most recent venture, Liger (2022), has bombed at the box office very badly.
Besides writing and directing, Puri has also co-produced the film with Charmee Kaur and Karan Johar. Liger‘s failure was a huge blow for the director and incurred massive losses for him. This has put his next venture, Double Ismart, also co-produced by him, in financial tension.
The first promotional content from this action drama, a teaser, has been unveiled to a good response from audiences. This has created a good buzz for the film in the trade, and now the makers are enjoying good offers from distributors, streaming partners, and satellite partners.