A few years ago, medium-budget heroes were an extremely safe bet for producers thanks to their smaller remunerations and decent market. The movies starring these heroes were a great way to earn profits as they were made on a 20 Cr – 30 Cr budget and it was very low risk and high reward situation.
This scenario has changed after the OTT boom as the medium budget heroes have increased their remunerations to 20 Cr, 25 Cr, and even 30 Cr. This spike in hero remuneration has led to an increase in the budget as well with some movies touching 70 crore to a whopping 100 crores as well.
Sadly for the producers, this change has led to losses mainly as business is crashing. The theatrical business does not cover the hero’s remuneration for many films. The OTT market is declining and offering a very small or negligible margin for the producers. The satellite market crashed long back. With this producers have no chance to recover the budget ending up with crores of losses.
Normally, big-budget films will give big losses. Big hero films are somehow succeeding in getting good offers and breakeven but it’s medium budget hero films that are becoming a huge burden for producers
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