Prabhas is stepping up to support People Media Factory after The Raja Saab reportedly incurred losses of nearly ₹100 crore at the box office.
The film, mounted on a massive budget, was released through a high-risk distribution strategy. The makers chose to take only advances from distributors instead of closing outright business deals — a bold move backed by strong confidence in the project.
Why The Raja Saab Underperformed
Despite the hype, The Raja Saab failed to connect with audiences. Negative reviews impacted its box office momentum from day one, leading to significant losses for the production house.
The production banner also faced criticism for not effectively controlling the film’s budget and stretching the project over several years. The extended production period and mounting costs became major discussion points in trade circles.
Prabhas Agrees To Collaborate Again
In a gesture of goodwill, Prabhas has reportedly agreed to work with People Media Factory again to help compensate for their losses. The responsibility now shifts to the production house to set up the right project.
What People Media Factory Needs Next
For their next outing with Prabhas, People Media Factory needs to bring an exciting and powerful director on board — someone who can design a film worthy of Prabhas’ market value and star image.
With the right script and direction, Prabhas has repeatedly proven that he can deliver massive box office numbers. His pan-India appeal with films like Baahubali and Salaar stands as proof of his pulling power across markets.
If People Media Factory manages to lock a strong creative combination and control the economics smartly, their next Prabhas film could turn the narrative around completely.