Unexpected changes in release dates may favor a film. Prabhas fans felt let down by The Raja Saab’s postponement from December 5th, but it actually benefited the film by dodging competition with Dhurandhar.
For Prabhas Films, Telugu is not only the market for the box office, as he has a big market in all languages. The Baahubali star has established a strong presence in Hindi cinema, with his films expected to generate collections comparable to those in Telugu.
Initially scheduled for December 5th, The Raja Saab’s postponement to January 9th surprisingly benefited the film considering the Dhurandhar storm.
Films like Dhurandhar happen rarely. With each day that goes by, it’s setting new records and shaping up to be an epic event film, on track to be the all-time biggest hit. This weekend, the movie is smashing records in Hindi like never before. Any top-tier film is unlikely to score big if it competes with a film like that.
The Raja Saab’s genre is a horror comedy, which has massive potential in Hindi and all markets. Moving the date to January 9th really plays in the film’s favor.
