Pippa movie goes for a Direct OTT Release. The upcoming Bollywood film Starring Ishaan Khatter and Mrunal Thakur, with AR Rahman musical, will directly enter into the OTT platform as it skipped the theatrical release. It was not confirmed till now, but today, the OTT Giant, Amazon Prime Video, has officially confirmed that the film Pippa will be released on November 10th.
This film, produced by Ronnie Screwvala, is one of the two films he announced with the same patriotic theme. The second one is Tejas, starring Kangana Ranaut, which was a disaster at the box office. As a result, the makers have opted to release Ishaan’s Pippa on an OTT platform rather than a theatrical release. Bollywood circles reported that the producers took this action because they believed audiences would not see non-event films in theaters. Their belief is in the content value of Pippa, and they anticipate it would be successful on OTT.
The OTT platforms have become a new medium for content consumption, leading to a significant shift in the Indian film industry in recent years. The highly anticipated film, ‘Pippa,’ which stars Ishaan Khatter and Mrunal Thakur, has made a surprising decision to skip its theatrical release and premiere directly on an OTT platform.
Reportedly, the producer is said to have garnered profits with the non theatrical business itself. It is a good decision by the makers as now all theatrical releases are not working, and many films are not even collecting at least okay range numbers. The makers made the right decision on Pippa.
Directed by Raja Krishna Menon and featuring Ishaan Khatter, Mrunal Thakur, and Priyanshu Painyuli in significant roles, the film had its music scored by AR Rahman. Produced by Ronnie Screwvala & Siddharth Roy Kapur, Pippa has been certified with a U/A Rating and a runtime of 142 minutes.
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