In recent times, even films with big star combinations have struggled to make table profits due to the decline in OTT, satellite, and theatrical markets. Most projects now rely heavily on strong box office numbers to achieve breakeven. However, Ram Charan’s upcoming film Peddi is said to be achieving table profits for producers even before release, without depending entirely on box office performance.
The film’s final budget is reportedly around ₹300 crore, which is considered reasonable for a star-driven project. Nearly half of this amount has already been recovered through OTT and audio rights. In any scenario, the Telugu business alone is expected to cross ₹150 crore, ensuring that the entire budget is covered. This leaves the collections from other languages as surplus, giving the producers of Peddi a chance to earn huge profits, especially if the film receives positive word of mouth.
Unlike typical big-budget spectacles, Peddi is not built on grandeur or heavy visuals. Instead, it is rooted in village-based elements, with director Buchi Babu ensuring extensive pre-planning before shooting. This careful approach has kept the budget under control while still positioning the film for massive success across markets.