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Entertainment Tax Down! TN Govt’s Double Treat for Theatres

Bhuvaneswari V
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Entertainment Tax Down! TN Govt’s Double Treat for Theatres

Theatre owners across Tamil Nadu have long been urging the government to reduce the local body entertainment tax and permit the screening of cricket and other sports events in cinema halls. With declining box office performance and the inconsistent success rate of films, theatre maintenance has become increasingly difficult. Moreover, audiences are not turning up in large numbers for every release, adding to the challenges.

Now, theatre owners finally have a reason to cheer. The Tamil Nadu government is reportedly considering a significant relief measure by reducing the local body entertainment tax from the current 8% to 4%. This move is expected to ease financial pressure on exhibitors and help them sustain operations during dull film seasons.
In another welcome development, the state government is also said to be granting permission for screening live sports events, including IPL and other major cricket matches, in theatres. This is expected to attract more footfall and generate alternative revenue, especially during peak sporting seasons.

An official Government Order (GO) regarding both decisions is expected soon. These policy changes, once implemented, will provide much-needed support to the theatre industry and bring a new wave of audience engagement beyond cinema screenings.

All South Indian Industry Hits Are Sequels

Bhuvaneswari V
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All South Indian Industry Hits Are Sequels

The huge success of the ‘Baahubali’ series sparked the trend of sequels becoming increasingly popular. ‘Baahubali 2’ was not only a commercial success in Tollywood, but it also set a new standard for Indian film as a whole. Since then, sequels have developed as a guaranteed recipe for attracting large audiences in all South Indian film industries.
In Kollywood, ‘2.0’, the sequel to ‘Robo’, made ripples and stood out as an industry hit. Sandalwood had similar success with ‘KGF Chapter 2’, which dominated box office nationwide. Recently, in Mollywood, ‘Empuraan’, the much-anticipated sequel to ‘Lucifer’, broke records previously held by ‘Manjummel Boys’, emerging as the next industry hit.
The sequel wave isn’t slowing down anytime soon. Tollywood has officially announced massive projects like ‘Salaar 2’, ‘Kalki 2’, ‘Jai Hanuman’, and ‘Pushpa 3’. Kollywood is gearing up with ‘Jailer 2’ and ‘Kaithi 2’. Sandalwood continues the legacy with ‘Kantara 2’ and ‘KGF Chapter 3’, while Mollywood plans to extend the ‘Lucifer’ universe with ‘L3’.
With many other sequels also under production, it’s clear that the South Indian film industry is in the golden era of franchise cinema, where continuity is driving creativity and commercial success alike.

Anasuya Bharadwaj Shines in the Traditional Look in Saree

TrackTollywood
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Anasuya Bharadwaj Shines in the Traditional Look in Saree

Anasuya Bharadwaj wowed her fans with a breathtaking traditional look, draped in a gorgeous silk saree that gave off major Bengali vibes. The rich fabric, paired with her sindoor-adorned look, added a beautiful cultural touch, making her radiate elegance and grace. She carried the classic style effortlessly, looking both regal and timeless.

Coolie and War 2 clash: Both films to feel the heat

Surya Sai
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Coolie and War 2 clash: Both films to feel the heat

Coolie starring Rajinikanth is currently undershoot and the film is riding high with the buzz. Fans and Audience have been eagerly waiting for the release date announcement. The Team has just revealed it, which came as a surprise to all. Coolie is all set to release on 14th August, creating a clash with another biggie, War 2 starring Hrithik Roshan and NTR which will also release on the same date.

War 2 is being made on a large scale budget involving both the Actors. The expectations are also sky high for this film. The film will have great audience pull from Tollywood and Bollywood. Now, Coolie is also set to impact War 2 in the Telugu Market. Likewise, War 2 also enjoys a popularity in the Tamil Market which may dent Coolie’s prospects.

Normally, a Rajinikanth starrer may not be a big competition to NTR’s film in Telugu States. But Coolie has the extra addition of star cast involving Nagarjuna, Upendra, and Aamir Khan with Lokesh Kanagaraj being the Director. So, Coolie also gets a big opening very likely in Telugu States.

But, as the team of Coolie expects big numbers in the Hindi market, this will be affected by War 2 undoubtedly. Both films have been positioning themselves as pan-India projects and aim to go big. Both the films are a 1000 crore grossing potential films. So, it needs to be seen how they would perform in this competition.

Good Bad Ugly Trailer Disappoints

Aditya
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Good Bad Ugly Trailer Disappoints

Ajith’s Good Bad Ugly created a superb craze with its posters, and especially the teaser gave a proper high for the fans and set massive expectations on the film along with taking the pre-release buzz to a completely new level. However, Ajith’s Good Bad Ugly trailer disappoints.

After the teaser, 2 songs have been released and received a good response. Now, the most anticipated trailer has been released this evening, and it gets a mixed response. 

Ajith’s Good Bad Ugly Trailer Falls Short of the Expectations

The good in the trailer is the looks and mannerisms of Ajith Kumar, which are impressive. Also, the dialogues are impactful. However, the biggest minus point for the trailer is the way they have cut it and the background score given by GV Prakash Kumar.

Good Bad Ugly Trailer: Full Of Ajith’s Previous Films’ References

The BGM for the initial 30 seconds of the trailer was good, but the remaining portion seems completely out of sync with the content. Additionally, the trailer cut could have been better, as it is filled only with heroic moments and does not explore the story much.

But still, there are enough moments that will enthrall the fans. Trisha and Prabhu delivering reference dialogues of Gambler and Billa was cool in the trailer. Also, Arjun Das gives a warning to AK with the iconic dialogue of “My F***king Game,” from Gambler looked superb. 

Ajith’s Good Bad Ugly trailer disappoints, and it falls way short of the teaser. But whatever the buzz raised till now is enough to bring massive openings at the box office, and then the talk will decide the fate of the film.

Empuraan: An Industry Hit Despite Controversy

Aditya
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Empuraan: An Industry Hit Despite Controversy

Mohanlal’s Empuraan became a winner at the box office, but it also had its share of difficulties. Being a sequel, the film gathered immense hype among Malayalam audiences, and it did not receive much positive talk upon its theatrical release. Empuraan became an industry hit despite controversy.

Empuraan: The First Malayalam Film to Collect 100 Crore Share

Empuraan already emerged as an industry hit as it collected 100 crore share-wise and set a new benchmark of the first 100 crore share film for Mollywood. Now, with today, gross-wise, the film also became an industry hit by crossing Manjummel Boys Gross [240 Cr].

The movie might not have satisfied other language audiences, and it also sparked controversy over certain scenes. However, Mohanlal’s Empuraan became an industry hit despite controversy, as Malayalis gave it a box office mega success.

Empuraan Next Target: 300 Crore Gross Mark

Directed by Prithviraj Sukumaran, Empuraan had an extraordinary extended first weekend at the box office, and it also showed some decent hold over weekdays. Now, it needs a strong 2nd weekend to achieve the 300 Cr gross milestone.

INDUSTRY HIT GROSSERS OF INDIAN CINEMA:

  • Bollywood: Dangal
  • Tollywood: Baahubali 2
  • Kollywood: 2 Point O
  • Sandalwood: KGF 2
  • Mollywood: Empuraan

NTR Slams Rumors: Devara 2 Is Not Shelved

Aditya
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NTR Slams Rumors: Devara 2 Is Not Shelved

NTR’s Devara is undoubtedly a big box office success, but the lead for part 2 did not work big, and at the same time, NTR set the lineup of War 2 and a film with Prashant Neel. So, the fans and industry circles were skeptical about the next part of Devara, but NTR slams rumors and confirms Devara 2 is not shelved.

Devara 2 WilL Definetely Happen: NTR

As said above, because of the weak buzz for Devara’s sequel and the consequent announcements of NTR’s next big films, there have been strong rumors among industry circles and fans that Devara 2 might have been shelved.

But recently, the team confirmed that the sequel is happening, and in the latest success meet of MAD Square, Tarak once again strongly said, “To those who are saying there won’t be a part 2 for Devara, I want to make it clear—Devara 2 will definitely happen.”

Along with Devara 2, NTR Sets a Lineup of Biggies

The fans are delighted as NTR slams rumors and confirms Devara 2 is not shelved. The RRR actor also mentioned that the film is taking time because Prashant Neel’s film came in between.

NTR also gave a hint about his upcoming films War 2, Dragon, and Devara 2, along with the Nelson film under Naga Vamsi’s direction.

War 2 is set for an Independence weekend release. The shoot is almost complete; only a one-week schedule is pending. NTR will join Dragon sets this month, and by this year’s end or early next year, Devara 2 will go on sets, and at the 2026 end, the film with Nelson will go on to the floors.

Arya 2 Re-Release Final Advance Bookings Details

Aditya
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Arya 2 Re-Release Final Advance Bookings Details

Icon Star Allu Arjun fans are on cloud nine with the gigantic success of their favorite star’s recent film, Pushpa 2. To celebrate the birthday of Bunny, Arya 2 is being re-released in theaters on November 5th. Arya 2 Re-Release Final Advance Bookings Details are out now.

Arya 2 had good advances with a gross of 1.27 Cr from 512 tracked shows till now. The Hyderabad area is the best-performing territory with 75L advance bookings gross. The recent best re-release performers, like SVSC and Salaar, had around 1.8 Cr advances in India.

Arya 2 Re-Release Advance Bookings: Good But Not Great

Arya 2 is not only the favorite movie of AA fans, but it is also liked by other audiences. Allu Arjun’s Arya 2 Re-Release Final Advance Bookings Details are out now. The movie is certainly good bookings but not at the record level that the fans expected.

Directed by Sukumar, the film also stars Navadeep and Kajal in crucial roles. The soundtrack composed by Devi Sri Prasad is still loved by music lovers. Produced by Aditya Babu and BVSN Prasad, the film’s re-release is expected to be a nostalgic experience.

Test On Netflix: Strong Setup, Weak Execution

Aditya
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Test On Netflix: Strong Setup, Weak Execution

The movie Test, starring Nayanthara, Madhavan, and Siddharth, started streaming on Netflix today, i.e., April 4th, in all languages. Because of the casting, there was a good anticipation for the film, but the film failed to impress. Despite having a strong setup, the film Test became the victim of weak execution. 

Test on Netflix Opens to Mixed Response

The movie starts very well, introducing the problems of Siddarth as a cricketer. Madhavan’s various efforts to achieve his big dream along with Nayanthara’s pain, who plays the role of Madhavan’s wife.

The couple is facing maternity issues, and though the wife desires to become a mother, she is unable to make it because of the reluctant nature of the husband. However, despite having a strong setup, Nayanthara’s Test on Netflix became the victim of weak execution. 

Test: Solid Plot – Weak Execution

After a solid setup in the first half, everyone expected the film to be more engaging and interesting, and it ran decently till the first half, but in the 2nd half, it completely loses the momentum.

The viewers who have seen it felt that nothing was engaging or interesting in Sasikanth’s film Test. Madhavan’s performance worked in the first half, but it was not up to the mark in the latter half, according to the viewers.

Even Siddharth and Nayanthara delivered very ordinary performances in the film. much to the dismay of fans and regular OTT viewers.

First 100 crore share films in South Cinema

Surya Sai
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First 100 crore share films in South Cinema

L2: Empuraan starring Mohanlal is rocking the box office worldwide. The film which released on 27th March worldwide acquired mixed word of mouth but was not affected by it. The film has already zoomed past the 200 crore gross mark worldwide and is racing towards the 300 crore gross mark.

L2: Empuraan has also become the first 100 crore share film from Mollywood. This is indeed a great achievement for Mohanlal and the team of the film. Enthiran starring Rajinikanth was the first 100 crore share film from the South Cinema and that was followed by Baahubali: The Beginning from Tollywood.

KGF Chapter 1 which released in 2018 was the first 100-crore share film from Sandalwood. Now, L2: Empuraan joins this elite list also including Mollywood which was not a part of this club till now. With this, all the Film industries of South Cinema have a 100 crore share film in their pocket. The film, as said, is also on track to becoming the Industry Hit of Mollywood.

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