The Indian cinema/OTT audiences have a piece of exciting news, as the OTT giant, Netflix, announces a new creative partnership with Balaji Telefilms Ltd. Netflix and Balaji Telefilms team up to tell rooted stories.
The production banner headed by Ekta Kapoor, Balaji Motion Pictures, announced on social media on Saturday that they have sealed a multi-format content deal that aims at “crafting compelling stories across formats.”
A new storytelling chapter begins as Netflix and Balaji Telefilms team up
The production house and the OTT platform have a long-standing relationship that includes successful ventures like Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare.
Netflix and Balaji Telefilms team up to tell rooted stories, and the partnership will cover Balaji’s main divisions—Balaji Motion Pictures and Balaji Telefilms Digital. According to the reports, an untitled series is already in advanced stages of development as part of the latest deal.
In 1994, Ekta Kapoor and her parents launched Balaji Telefilms, revolutionizing Indian TV with popular series such as Kyunki Saas Bhi Kabhi Bahu Thi, totaling 1,833 episodes on Star Plus.
