In recent days, most of the films are struggling to lock the digital business. Even the big stars and big production houses are failing to achieve the expected/quoted numbers and struggling massively to lock the digital deals. However, the popular OTT giant, Netflix, backs Nani in a big way.
Netflix and Nani – A Blockbuster Combination
Nani’s films are locking the digital deals even before going on sets. From Shyam Singa Roy to the latest Saripodhaa Sanivaaram, all of Nani’s recent releases’ rights have been bought by Netflix, and his next film, HIT 3, has its digital rights for all languages also bought by the popular streaming platform.
Paradise – Court and Chiru Odela Cinema will also arrive on Netflix
The Paradise, the second film under the combination of Nani and Srikanth Odela, also cracked the digital deal with Netflix for a huge price. Not only Nani’s lead films but even his production films are grabbed by Netflix. Court, the upcoming legal drama starring Priyadarshi and produced by Wall Poster Cinema, will also arrive on Netflix, as the digital rights of the film were bought long ago.
As said above, recently, the small films are struggling big time to lock non-theatrical deals, but as Nani is involved with the film, Court, it had a direct deal. Chiranjeevi and Srikanth Odela are combining hands for a film. This film is presented by Nani. Netflix will mostly grab the digital rights for this biggie as well. Popular OTT Giant Netflix backs Nani in a big way.
The Judgement Factor Working in Favor of Nani
Netflix is going all over for Nani wherever his name is involved, and they are getting those rights because of his star power and his judgment as well. Definitely he is one of the most promising heroes for producers, as his films have good deals in all aspects.
Nani’s films are creating a massive viewership for Netflix in all languages, and it is a win-win situation for Nani and Netflix at the end of the day.