Watching a movie should be a relaxing and entertaining experience and not a grueling and patience-testing session. This is exactly what’s been happening with a lot of moviegoers, especially in multiplexes. Certain multiplexes are notorious for running 15-20 minutes of advertisements before the movie and often do not start the show on time as mentioned on the ticket.
While many people often turn a blind eye against it, one person decided enough is enough and moved legally. The individual in question is Hyderabad-based RTI activist Vijay Gopal who took legal action against multiplex Inox Kachiguda in Hyderabad. The authorities found the multiplex guilty under Unfair Trade & Deficiency of Service.
The whole issue started back in June 2019 when Vija went to watch ‘Game Over’ film in Inox Kachiguda. The movie started at 4:45 instead of 4:30 as mentioned on the ticket. After speaking to the manager, Vijay moved to the consumer forum.
The theater managed in a reply to the complaint said that it had a right to place advertisements under Article 19 (1) (A).
The consumer forum ordered Inox Kachiguda to pay a fine of Rs 1 lakh and also award Rs 10,000/- to the activist as compensation.
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