PVR is an exceptionally popular multiplex chain in India. Known for their top-notch theatrical standards and exorbitant food prices, it is the No. 1 choice for moviegoers in all major cities. Needless to say, this Mumbai-based company has acquired INOX to become the biggest multiplex chain in the country.
On the other hand, Malayalam cinema is having a dream run at the ticket window, delivering ‘Blockbusters’ one after another. Their latest release, Aadu Jeevitham (2024), is performing well worldwide, shattering multiple box-office records. However, things aren’t smooth between this film fraternity and PVR-INOX.
It all began when a group of individuals from the ‘Kerala Film Producers Association’ established a company called ‘PDC’ and mandated all the exhibitors to purchase digital prints from them. This didn’t go well with PVR-INOX, who eventually refused to follow the mandated direction. As a result, they’ve suspended Malayalam films (including dubbed ones) from being screened at their multiplexes worldwide.
This is certainly a massive blow for Mollywood, especially when a film is performing well at the cinemas. However, PVR-INOX is reportedly in no mood to lift the ban unless the producers association lifts the mandate.
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