Moviegoers in several cities across the Indian country will be able to watch films at selected cinemas for Rs 99 on October 13th as part of National Cinema Day. In order to strengthen the footfalls at the movie houses, the Multiplex Association has taken this decision.
On National Cinema Day last year, more than 65 lakh moviegoers visited cinemas, making September 23 the highest attended day of the year at theaters. The houseful boards were returned to the ticket counters because most of the shows were sold-out. Looking at such a great response, the Multiplex Association decided to continue experimenting with lower-priced models, and National Cinema Day is a part of this.
Last year, theaters across the country witnessed jam-packed occupancies on National Cinema Day, which was observed as a phenomenon. If you’re not aware, the ticket rates throughout the country were capped at 75 rupees (with a few exceptions like Telugu States). In addition to Ranbir Kapoor and Alia Bhatt’s Brahmastra, there were a few other Bollywood films that also benefitted from this practice.
Now the latest blockbuster of Shah Rukh Khan, Jawan will also benefit from the weekend in the mid-October , which could increase the film’s box office prospects, in addition to the National Cinema Day occasion.
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