The Malayalam film industry is seeing new benchmarks continually this year. This weekend [11th April – 14th April] Mollywood is on its way to record a 100Cr gross collection. This is an epic milestone for the industry which has been on a roll with back-to-back super successful movies.
The new releases Aavesham and Varshangalkku Shesham put more than 80 Cr gross worldwide this weekend. Prithviraj’s Aadujeevitham has also put up extraordinary figures in this period despite of new releases.
With Aavesham, Varshangalkku Shesham, and Aadujeevitham performing exceptionally well, Mollywood observed a 100 Cr weekend for the first time ever. This is the biggest ever weekend for the industry.
2024 has been a landmark year for the Malayalam film industry with back-to-back massive films bringing audiences to theatres across all territories. Compared to all other industries in India, Malayalam is seeing its best success ratio, and the trend is only expected to continue in the coming years.
Already Manjummel Boys has emerged as the industry hit and very soon Aadujeevitham will enter the all-time top 3 grossers in the industry. This is proof of the impact films have made at the Kerala box office.
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