There were a lot of expectations on Mazaka as it was a commercial entertainer, and it was expected to give a big break for Sundeep Kishan. The director, Trinadha Rao Nakkina’s brand image also raised the anticipation among trade. However, Mazaka failed to perform at least decently. The latest reports suggest that Mazaka is opting for an early OTT release.
Mazaka: Huge Loss Venture at the Box Office
The film was made on a massive budget of 30 Cr with Hasya Movies, AK Entertainments, and ZEE Studios collaboration, and it did good business theatrically. It was released on Maha Shivaratri day with early premieres. Even though it opened with decent reviews and WOM, the film failed to work at the box office. The theatrical breakeven target was 25 Cr gross, but the film collected around 10 Cr gross in the 1st week and can be considered as the final collections for the film.
Sundeep Kishan’s Mazaka to arrive on OTT soon
With this, the film is expected to make its digital debut much earlier than expected. As ZEE Studios is directly involved in the film’s production, they put in a very big amount. So, to compensate for this, it is likely to stream early to get big viewership. So, it is certain that Sundeep Kishan’s Mazaka is opting for an early OTT release.
ZEE5: Same Plan for Mazaka like Sankranthiki Vasthunam?
Normally, Telugu films maintain a 4-week theatrical window, but with a bad result at the box office, Mazaka is expected to arrive on OTT in less than 3 weeks, and ZEE5, recently, with Sankranthiki Vasthunam, started screening television premieres and OTT premieres at the same time.
Even for Mazaka, the ZEE group also has satellite rights along with digital rights, so they might choose the same option as Sankranthiki Vasthunnam. However, Venkatesh and Anil Ravipudi’s film was a huge blockbuster, and the viewers waited for more than 6 weeks to watch it. But Mazaka is a failure, so it is expected to arrive very soon.