The upcoming action entertainer, Mass Jathara, starring Ravi Teja, will have its India shows starting from 6 PM IST on 31st October, whereas overseas shows will start from 10 PM IST on 31st October.
So, Indian audiences are the first audience for the film, and this is a golden strategy from the team. Because we see the trailer and promotional content, Mass Jathara promises to be a high-voltage mass entertainer packed with all elements.
For this genre, definitely, mass belts are the target audience, and the first WOM has to come from that audience, which will help the film’s openings.
The trailer increased the buzz on the film, and Mass Jathara is expected to receive a positive response from the early shows in India. Today, a pre-release event is happening with Suriya as the chief guest.