The re-release celebration in Telugu cinema started with superstar Mahesh Babu. His film Pokiri was the first one to be released again in theaters after a gap. Later this trend went on to continue with many old blockbuster movies getting released again. However, Mahesh Babu emerged as the king of re-releases.
Pokiri’s re-release was not a full-fledged one, as the fans arranged special shows on the birthday of their favorite hero. Despite this, the fans created a sensation by adding a massive number of shows in a single day. All-star hero films have been continually released after Pokiri, but only two star hero films have worked consistently in re-releases: one is Mahesh Babu, and the other hero is Pawan Kalyan.
Even the Powerstar Pawan Kalyan had a failure like Gudumba Shankar’s re-release, but as far as Mahesh’s films go, every re-release worked. Pokiri, Okkadu, Businessman, Murari, and now the latest SVSC also worked and drew audiences to the theaters. SVSC opens with big numbers and housefuls today, and Murari is the highest grosser in rereleases.
Even for tomorrow, the bookings for SVSC are good. Mahesh Babu has many films that work in re-releases, and movies like Athadu and Khaleja can also work much bigger in the future, and those results will again prove that Mahesh Babu is the king of re-releases