The trend of re-releasing films has gained popularity in Tollywood. Movies that were once blockbusters are returning to theaters, providing spectators with a nostalgic experience with upgraded 4K technology. Star Heroes’ films are frequently re-released on birthdays, transporting fans back in time. This tendency, which is peculiar to Tollywood in India, has proven to be a profitable financial decision.
The re-release trend in Tollywood may be traced back to the film “Pokiri,” starring Mahesh Babu and directed by Puri Jagannath. The film was first released in 2006 and was a huge success. The re-release of “Pokiri” on Mahesh’s birthday in 2022 resulted in excellent collections, with the proceeds going to humanitarian organizations.
The trend continues with the re-release of Businessman in August 2023 and Murari in 2024 on Mahesh’s birthday. Pokiri and Businessman set records, and now Murari is doing the same. The tradition is expected to continue for each Mahesh Babu’s birthday.
The next re-releases include Indra for Mega Star’s birthday on August 22nd and Gabbar Singh for Pawan Kalyan’s birthday on September 2nd. It would be interesting to see how these work, especially given Pawan’s popularity.
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