Nowadays, the pre-release hype and a proper release date have become very crucial for any film’s success. Either a film should contain enormous craze or it should be released on such a date which benefits from a good holiday weekend. Sadly, Vijay Deverakonda and Samantha’s latest romantic family entertainer Kushi missed a good release date. The film’s team made a costly mistake that lost them crores.
The team of Kushi selected a bad release date where the film does not enjoy any public holiday. If the film had been released on festival weekend it would have definitely done well, especially in Andhra Pradesh and Nizam. The holiday push which could raise the numbers at the box office was missed by the film’s team.
Kushi had a better run in Nizam, still the film movie collapsed after a good weekend. Even getting breakeven looks impossible now in this region. In Andhra, the movie has faced massive losses, projected around 40%-50%. While the movie’s performance has been extremely unsatisfactory, Kushi’s makers are working hard to project it as a success through inflated numbers and success meets.
Kushi also stars Murali Sharma, Jayaram, Sachin Khedekar, Saranya Pradeep, and Vennela Kishore in crucial roles. It is a pan-India release with it hitting the screens in Telugu, Tamil, Hindi, Malayalam, and Kannada languages. Fans were eager to catch Vijay in a romantic role after a long time and with Samantha’s presence, there was greater curiosity as to how this pair will look on screen, but Shiva Nirvana’s narration and the film’s dip in tempo in the second half made the audience feel detached.
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