Kantara Chapter 1 is doing well at the box office and showing a good hold in the entirety of South India. The film is on track for a solid weekend. However, the BMS trend of Kantara has sparked controversy on social media.
BMS (BookMyShow Ticket Booking App) introduced hourly trending on their platform a few years back. Since then everyone has been using the trending feature as one of the key parameters for a movie’s hold and collections.
If we see Kantara Chapter 1’s BMS trending, it is having an insane trend with selling 60K, 70K, 80K, and even 90K continuously, even on day 2. This trend is bigger than all pan-India films, including Pushpa 2.
But the film’s numbers are not coming in at that range. For example, yesterday all-India gross for Rishab Shetty’s directorial was 50 Cr, and many films that have collected more than this did not see any massive trend on BookMyShow.
With this, a discussion is happening on the internet, as some sections of trade and movie lovers say that the BMS is exaggerating with hourly sales, while another section says that the movie did not have massive pre-bookings, so all the numbers are coming near the show times.
In a recent interview, producer Naga Vamsi officially said that many producers buy BMS likes and reviews, and he also expressed a doubt about the BMS trending during the release of Mohanlal’s Empuraan time. Now many have joined him, as they also have doubts on the same feature.