The re-release trend in Telugu cinema started with Pokiri a few years back. From that time, many films have been re-released, in which a few worked massively while others did not. However, Mahesh Babu’s Athadu Re-Release has been the most demanded, and it got a win-win deal for the makers.
Astonishingly, not only SSMB fans but all audiences are waiting for the re-release of Athadu. Finally, the deal is said to be closed, and it is planned to be re-released on Mahesh Babu’s birthday this year.
Athadu Re-Release registers a record business
The re-release rights of the classic film are said to be sold for around 3 Cr. This is not a normal business, and it is a record price for a re-release. There are solid chances for the buyers to recover, as Murari, which was re-released on Mahesh’s birthday, collected close to 10 Cr gross.
Athadu Re-Release: A Win-Win Deal for Buyers and Producers
So, Athadu will easily surpass that figure, and that is why this re-release is a lucrative deal for the makers. Because, for the producer of the film, Murali Mohan, the rerelease deal is for a particular period of time, around 1 year.
So after the period gets over, the rights will be with him, and he can sell them after a few years, as Athadu always ages with time. In this way, Mahesh Babu’s Athadu Re-Release is a win-win deal for both buyers and producers.