The High Ticket prices are reducing footfalls, and keeping audiences away from theaters, regardless of the filmmakers or theater owners have to say. We know that this discussion of ticket prices influencing lessening the footfalls at the theaters, and it has been proved once again today with the National Cinema Day.
With tickets priced at just 99 Rs for National Cinema Day, the small film MAD saw a surge in bookings in Bangalore, This shows high ticket prices having a huge effect on the audiences. Small and medium-budget filmmakers should consider lower ticket prices to attract a wider audience.
The ticket prices should be based on according to the movies’ budget or buzz, but now most of the films going with the same ticket prices. What is more surprising is even small films opting for 200 ticket price which is the reason for many of the films not even getting a minimum opening and not performing on the weekend as well.
The makers should consider flexible ticket pricing that can be changed to the ticket price according to the film’s word of mouth and buzz. Keeping low prices on weekdays will give them a good number of occupancy, and they can raise one ticket prices according to demand for the film.
On October 13th, of this year, National Cinema Day 2023 will be celebrated in India, and movie enthusiasts will be able to watch films at a low price as tickets will be available as low as 99, excluding recliner and premium formats.
In 2022, the MAI introduced National Cinema Day for the first time. The celebration was originally planned for September 16th, but it was postponed to September 23rd.
National Cinema Day last year saw more than 6.5 million people visit movie theaters to celebrate the successful reopening of movie theaters.
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