Game Changer is gearing up for release on 10th January worldwide. The USA advance sales have opened and are currently in the range of $525K with only 5 days left for the release. At this pace, the film is likely to open in the range of $1.2 Million. The breakeven mark is at $4.5 Million and this will be a decent start.
Game Changer’s bookings are moderate in the rest of the overseas territories along with USA. As the breakeven mark is less, these bookings are enough but to get great run the film must draw great response.
Not only Game Changer, but all three Sankranthi films are trending slow in overseas bookings. The main reason is undoubtedly the competition, as three films are releasing simultaneously. A significant section of the audience is likely waiting for positive word-of-mouth (WOM) before booking tickets.
Now, the promotional content for Game Changer has also started working positively. The trailer received a good response, and the pre-release event has created buzz. The film is likely to witness a significant jump in hype before its release
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