Rishab Shetty’s Kantara Chapter 1 is still running with good numbers, and on the weekends, the film shows a very big jump, and that is why the fans are upset over the early OTT release of the film.
Even on the last weekend, on Saturday and Sunday, the spiritual action drama posted more than double-digit gross. The film crossed the 800 Cr gross mark worldwide and had a good chance to reach the 850 Cr mark too.
But suddenly, the OTT platform, Prime Video, announces the movie’s streaming from 31st October, which raises a debate. Fans are angry with Kantara Chapter 1’s team, and they feel bad that even such big-budget pan-India films are also arriving on OTT within 4 weeks.
Bollywood has a good regulation of maintaining an 8-week theatrical-to-OTT window, whereas the South Indian films do not have this window, as even big-budget films are coming to the digital space in just 4 weeks.
This is also making the people feel a bit hard done by, as they are going to theaters and spending a good amount of money, but those movies are immediately arriving on OTT platforms. Due to these reasons only, there is a huge decline in theatrical runs and footfalls.
Producers and industry people continuously say that the theatrical market is going down, but they are to blame, as they are making the same mistake again and again.