Kamal Haasan’s much-anticipated film Thug Life released with great confidence is facing severe setbacks. Instead of making an outright sale, Kamal accepted advance payments from distributors, believing passionately in the film’s potential. To ensure a significant theatrical presence, the producers reached an agreement with Netflix for an 8-week exclusive theatrical window before the internet launch. Kamal Haasan even acknowledged this during advertising, demonstrating the team’s commitment to a long box office run.
However, Thug Life has taken an unforeseen turn and is now facing one of Kamal Haasan’s most serious setbacks. Despite the initial enthusiasm and ambitious release schedule, the picture is apparently failing, causing alarm in trade circles. With rising pressure and declining collections, sources suggest that the producers are reconsidering their OTT rollout plan. Talks are underway to stream the picture, at least in South Indian languages, within four weeks of its theatrical debut, which is far earlier than originally anticipated.
This sudden shift highlights the unpredictable nature of film performance, even when backed by strong belief,big heroes and strategic planning. Fans now await an official announcement on the revised OTT premiere date of Thug life.
