Over a dozen Indian films have hit the big screens to exploit the long Independence Day weekend. Of them, Puri Jagannadh-Ram Pothineni’s Double Ismart and Ravi Teja’s Mr. Bachchan are the big releases from Telugu cinema.
Both of these flicks carried good expectations before release, but the word-of-mouth post-release came out to be mixed. Considering this, experts predicted a decent theatrical run in their first three days of theatrical run. Unfortunately, that didn’t happen.
After posting poor numbers on day 1, these films crashed on the second day, and Sunday’s bookings are disappointing too. While Double Ismart’s worldwide share is likely to be around INR 15 crore, Mr. Bachan is struggling to make a double-digit share. Having said that, not even a 25% recovery will be made by these films, thus pushing distributors into heavy losses.