Vijay Devarakonda’s action drama Family Star (2024) was a commercial failure, to say the least. Obviously, ‘Dil’ Raju, the film’s producer, incurred heavy losses because of it. According to the latest reports, the ace producer has come up with a unique strategy to recover his investment to some extent.
Usually, the films that flop at the box office have an early digital premiere on OTT platforms; Family Star is heading towards the same thing but with a twist, which is to be available in Tamil and Telugu on a rental basis. This way, the losses can be compensated to a certain extent. It must be seen how this plan turns out.
Directed by Parasuram Petla, it stars Mrunal Thakur as the female lead; the film’s music is composed by Gopi Sundar. It marks Vijay‘s collaboration with the director after the blockbuster Geetha Govindam (2018).
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