The global box office battle between Dhurandhar 2 and Toxic has officially moved to the United States. With both films set for a massive clash on March 19, early premiere bookings have opened in select locations across North America.
While Bollywood films don’t typically follow the “premiere culture” in the US, the massive industry-hit status of the first Dhurandhar has created enough craze to warrant a grand premiere release in all languages.
Early Booking Trends — Dhurandhar 2 Takes the Lead
As per initial tracked data from limited shows, Ranveer Singh‘s Dhurandhar 2 is currently carrying the momentum. The film has already grossed approximately $15K from 164 shows.
Yash‘s Toxic has started at a slower pace in terms of total gross, collecting $3K so far from 177 shows. Despite having slightly more shows open at this early stage, the “Rocking Star” film is yet to see the typical massive surge expected from South-origin Pan-India releases.
Ticket Pricing Comparison
A key observation in the early bookings is the difference in average ticket pricing (ATP):
- Toxic: Average ticket price hovering around $20
- Dhurandhar 2: More competitive pricing at $16
The higher ATP for Toxic suggests exhibitors are banking on Yash‘s massive fanbase to pay premium prices. Meanwhile, Dhurandhar 2 is targeting wider accessibility with its pricing strategy.
What This Means for the March 19 Clash
With both films targeting the same release date, the USA market could prove decisive in determining the overall winner of this Pan-India showdown. Ranveer Singh‘s sequel has the early advantage, but Yash‘s films historically see massive surges closer to release.
