Kollywood star Dhanush faced a box office failure with his recent directorial outing Nilavuku En Mel Ennadi Kobam (NEEK). The film managed to make some noise through its promotions thanks to the hit song ‘Golden Sparrow’. However, beyond that it failed to make an impact and is now getting ready for its OTT debut.
The film will be arriving on Prime Video on 21st March and it’s expected to receive a big response after OTT release. NEEK was a commercial failure due to its poor release date but if we consider content and direction, the film surely managed to win some hearts. Pradeep Ranganathan’s Dragon was going super strong at the box-office and made things quite tough for NEEK.
The film starring a fresh cast full of new comers received decent to good reviews. It was made on a limited budget made Rs 12 crores and would have made much more impact had it not released in competition with Dragon.