Pre-release events are a great way to boost a movie’s buzz and create expectations. This becomes even more important in the case of a pan-India biggie starring an A-lister. Devara is one such film that would have benefitted from a pre-release event. Unfortunately, for the fans, this didn’t work out.
Fans were hoping for 2 things- NTR’s speech and Anirudh’s performance. Both didn’t happen and the release trailer came out without any strong buzz. Devara’s Pre-release event got cancelled due to organisational failure leaving the fans frustrated.
It has been six years since NTR was last seen in a solo film and thousands of fans flocked to Hyderabad to catch Tarak in person and experience the euphoria of Devara’s pre-release event. Now it’s confirmed that the team completely skipped the event and NTR flew to USA.
Anirudh’s performance and NTR’s appearance on the stage were missed, which is a huge setback for the film. The hype these two would have created at the pre-release event would have amplified the hype for the movie to another level and it’s a missed opportunity now.