A recent trend in the Telugu film industry has sparked debate, especially among small and medium-budget filmmakers. Many actors and crew members from these films are turning to tactics that rely on sympathy or controversy to create buzz. This often involves targeting prominent figures or big stars within the industry, a move increasingly seen at pre-release events.
This shift has raised concerns, with many people feeling that some stars are deliberately using these methods to gain attention for their films. Instead of focusing on innovative promotions or highlighting their film’s quality, these efforts tend to draw attention by referencing respected figures within the industry, which some view as a negative trend. Major figures in the industry have already started to push back against these tactics, though the practice has yet to fade away.
Recently, smaller heroes have started voicing complaints about the lack of support from influential figures in the industry, creating sympathy for themselves. Some are bringing up various controversies at pre-release events and making provocative statements. While this is not new, it has increased significantly in recent times; we now see it happening with nearly every small or medium film release.
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