Among the Valentine’s weekend releases, Santosh Sobhan and Manasa Varanasi’s Couple Friendly managed to earn positive word of mouth. But sadly, that appreciation has not translated into box office numbers.
The main reason appears to be the lack of strong promotions. The team failed to generate even basic buzz through promotional content, which is something that is extremely important for a small-budget film to draw audiences to theatres.
In its first two days, the film collected around ₹3 crore gross worldwide, which is below expectations considering the encouraging reviews. The real test begins now, as the weekend is over.
Couple Friendly needs to show steady growth in the coming days, according to its word of mouth, to recover from this weak opening. If it fails to pick up momentum, it may eventually end up as a box office disappointment.