Coolie, starring Rajinikanth and directed by Lokesh Kanagaraj, is the most hyped film for Tamil cinema in recent years. With the announcement itself, the film produced massive hype among audiences, and they are eagerly awaiting its theatrical release. Coolie’s OTT deal has been finished, and it came with mixed results.
Massive Hype for Rajini – Lokesh’s Coolie
Besides Rajini, this action thriller also stars Nagarjuna, who plays a crucial role, and other stars like Aamir Khan, Soubin, Upendra, Shruti Haasan, and Satyaraj, who appear in major roles, along with Pooja Hegde, who appears in a special song.
The film’s music is composed by the sensational music director Anirudh. Big production house Sun Pictures is backing it. All these factors disclose how big the film is, and undoubtedly, it is the biggest film from Kollywood that has every chance of breaking all the existing records of Tamil cinema.
Cooli’s OTT Deal: Good But Not The Best
The theatrical businesses for Coolie are happening at record prices, whereas, like all films, Coolie also has an impact of decline in the OTT market. The film’s digital rights are said to be bagged by Prime Video for 120 Cr.
An amount of 120 crore rupees is definitely huge, and many of the films are failing in recent times to get such big offers from OTT platforms. However, looking at the film’s range and comparing it with old Tamil movies and digital businesses, this is less. Rajinikanth’s Coolie’s OTT deal has been finished, and it came with mixed results.
Many films are getting affected by the decline in the OTT market across industries. Especially, the Tamil and Telugu films received massive prices for OTT deals earlier, but now the situation has changed.
Rajinikanth’s Coolie: The Uncertanity around the Release Date
Meanwhile, Coolie’s team seems to have finalized all the things, and just locking a release date is pending. The makers are interested in releasing the film for Independence Day weekend, but it will have to face competition with WAR 2, which is also releasing at the same time.
So the producers of Rajini—Lokesh’s Coolie are looking at other dates as well, but all noted dates are already locked by other films. So, we need to wait and see what the Sun Pictures team decides. The film’s teaser is said to be delayed for the same reason, as the team wants to release the teaser with the theatrical release date.