Rajinikanth’s Coolie is fighting at the box office on its first weekend, as it received mixed WOM/reviews. The film registered several records in three days. But Coolie is heading for a heavy loss in Kerala
The film’s theatrical rights for Kerala were bought for 14 Cr MG, with expenses. For full recovery, the film needs to collect close to 40 Cr gross. The film opens really well with 9.75 Cr, and on day 2 holds well with 5.75 Cr gross.
However, on day 3 the film sees a heavy drop in numbers with 3 Cr gross, taking total gross to 18.5 Cr. Today advance bookings are poor, suggesting the number will be lower than day 3.
At this trend the film cannot post any decent numbers from tomorrow, and it is likely to close under 25 Cr gross. Which means Rajinikanth’s Coolie will end up with a heavy loss in Kerala.
More than 30% loss is expected for buyers, and this is the first time that a Lokesh Kanagaraj film is facing a loss venture in Kerala. Even Leo, with mixed WOM, succeeds in achieving breakeven and profits in Kerala.