Mahesh Babu’s Athadu had a good opening upon its re-release and recorded the 5th highest opening number for a re-released film. However, because of its huge business, the Athadu 4K buyer faces losses now.
When it comes to re-releases in Telugu cinema, undoubtedly, Mahesh Babu is the biggest star, and there was a huge demand for his classic film, Athadu.
Naturally, a big competition happened for the rights, and the rights were sold for a sensational price of 3.2 Cr for a one-year validation period. Including expenses, the total cost is around 3.5 Cr for the buyer.
Mahesh Babu’s Athadu 4K Buyer in Loss
If the film had been released in normal circumstances, then it could have easily collected the required number for break-even. But unfortunately it falls in a bad period as multiple biggies are coming at the same period, so audiences did not show much interest in this film.
Athadu Re-Release Rights are valid for one-year period, so the buyer can release it again
Mahesh Babu’s Athadu 4K buyer faces losses now. The film’s break-even target is 7 Cr+ gross, and it collected around 5 Cr gross in 2 days, and this is almost the closing number for the film. The buyer is said to lose around 1 Cr with this.
The only positive sign is that the buyer has some more months’ time to recover this. After a few months’ gap, if Athadu 4K re-releases again and if it makes some money at the box office, then the buyer will be in a comfortable zone.