Sankranthiki Vasthunam became a big blockbuster this Sankranthi and also grossed more than 200 crores worldwide. However, the film carried a low profile before the release with no big hype generated. This also had the OTT deal done at the last minute for the makers. The Director of the film, Anil Ravipudi has confirmed about the OTT streaming partner of Sankranthiki Vasthumam now.
The OTT and satellite rights of the film are bought by Zee Group/ZEE5 for a good price. Usually, makers now have made it a habit of announcing the release date of the film only after selling it for OTT platforms. But this happened in reverse for Sankranthiki Vasthunam whose release date was announced even before closing the deal amount.
In the normal cases, mostly films arrive on the OTT platform after 4 weeks of their theatrical run. But Sankranthiki Vasthunam is now expected to make the entry after 6 weeks with a sensational theatrical run that is happening now in the theatres. The film is also poised to touch the 250 crores gross mark worldwide in the final run.
