In Telugu States, Andhra business is different from Telanagana’s. In Telangana, theatres business mostly happens on an advance basis by putting all risks to Distributors or Producers. But in AP, the risk will be taken by buyers as the business will happen on MG/SG and hires basis for record prices.
In the recent past years, not even a single biggie has delivered profits for Andhra Buyers except Sankranthi films which include RRR, KGF Chapter 2, Sarkaru Vaari Paata, Pushpa and Salaar. All these films haven’t provided good profits for Andhra Buyers. With these scenarios, they have stepped back on getting rights for big films for huge prices. Kalki 2898 AD had to go for own release because of this decision as well. But finally Devara has delivered them the much needed relief. Government’s decision of allowing big ticket prices is also one of the main reasons.
Devara ended up as a profitable venture and Andhra Buyers have started their risky bets again with this. Pushpa 2 AP business ratio is 85 crores which indicates that it has already collected 1.5 times the recent biggie Devara. In Ceded, it is 30 crores and Pushpa 2 has to match Devara style victory for breakeven. But interestingly, Pushpa 2 wasn’t a successful biggie in AP like Baahubali. It did only average here but buyers have been betting big on Pushpa 2. So, we have to see how this works.
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