Acharya starring Chiranjeevi and his son Ram Charan released on April 24th and became the biggest disaster in Tollywood. The film has also almost seen a loss close to 90 cr. This is a poor record and also a big loss for a film in recent times. The film being a mega multi-starrer becoming a disaster is very shocking. Its loss is also affecting the upcoming films on the line.
The buyers of Acharya are still in shock of the film’s loss and don’t want to take any risk again. The buyers seem to be not ready to buy movies at higher prices. The distributors are not getting big offers from Exhibitors. The exhibitors offers are in the range of reasonable prices and distributors are quoting at higher prices which resulted the business being not closed in most of the stations. Many distributors of Acharya are also demanding money as compensation instead of upcoming films. A distributor has gone even ahead and wrote an open letter to Chiranjeevi.
Big ticket prices are also one of the reasons for this kind of losses. Films with poor and average mouth talk are getting out rightly rejected by the audience fearing the high ticket price. The same treatment is also given to the films which released a week after Acharya. It has to be seen how Sarkaru Vaari Paata deals this situation.
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