Pawan Kalyan’s Ustaad Bhagat Singh is set to release on March 26, but with just one month to go, the film’s theatrical business remains open in all areas.
The film reunites the blockbuster combo of Pawan Kalyan, director Harish Shankar, and music composer Devi Sri Prasad — the team behind Gabbar Singh. Despite this proven combination, no distribution deal has been finalized yet.
Makers Quoting High Prices for Distribution Rights
According to trade sources, the makers are demanding premium prices for distribution rights across all territories.
Distributors are reportedly hesitant to meet these numbers. Negotiations continue in every area, with no major deal closed so far. This situation is unusual with the release just a month away.
Remake Concerns Still Unresolved
One major concern among distributors is the remake factor. Ustaad Bhagat Singh was initially announced as a remake of Vijay’s Theri, which already released in Telugu theatres and is available on OTT.
When fans raised concerns, the team clarified that the script had changed significantly and it would be a straight Telugu film. However, trade circles and audiences want visual confirmation through a teaser or trailer before committing.
Songs Failing to Create Expected Buzz
Two songs have been released so far. Given DSP’s track record with the Gabbar Singh album, expectations were sky-high. However, the response has been underwhelming.
The absence of a teaser or trailer, combined with average song reception, is reportedly affecting business momentum.
Distributors Playing Safe Despite Blockbuster Combo
Even with a proven hit combination, distributors remain cautious. They want strong promotional content before agreeing to the quoted prices.
The coming weeks are crucial for Ustaad Bhagat Singh. Once a teaser or trailer drops, the business scenario could shift rapidly. For now, UBS remains in negotiations.
